With over 30 years of experience in the prestige and performance car industry, and more than 25 years since founding one of the UK’s most respected independent dealerships, Brittle Motor Group is entering an exciting new chapter, blending family heritage with forward-thinking ambition.
At the centre of this evolution is the launch of JEN50N, the personal brand of Jenson Brittle, who now joins the business full-time to lead its next phase of growth across digital, social, and strategic development. This marks the formal introduction of JEN50N, “The Porschaser”, a specialist identity within Brittle Motor Group that celebrates automotive passion and precision, with a particular affinity for Porsche and the iconic 911, while continuing to represent a broad spectrum of luxury and performance marques.
From Family Legacy to Future Vision
Founded just over 25 years ago by Richard Brittle, Brittle Motor Group has built a reputation for sourcing and supplying some of the most desirable vehicles in the UK – from supercars and sports cars to luxury 4×4s and modern classics.
Now, as the automotive landscape evolves faster than ever, the company is preparing to combine its trusted heritage with a renewed focus on storytelling, data, and digital reach.
“Brittle Motor Group has always been built on integrity, impeccable attention to detail, and a genuine passion for great cars,” says Richard Brittle, Managing Director. “With Jenson stepping in, we’re ensuring those same values carry forward, but with a modern edge that connects us to today’s buyers and enthusiasts in new ways.”
It’s a shared vision between father and son, one built on mutual respect, relentless standards, and a genuine love for what they do.
Introducing JEN50N
More than just a name, JEN50N represents the personal brand and creative identity of the next generation at Brittle Motor Group.
Originally inspired by the signature number plate on his Porsche 911, JEN50N has evolved into a digital platform celebrating automotive excellence – combining high-quality content, expert vehicle sourcing, and an appreciation for the culture and community that surrounds great cars.
“For me, JEN50N is about bridging two worlds: the heritage and dedication to quality that Brittle stands for, and the emotion and precision that define brands like Porsche,” explains Jenson Brittle. “I want to tell the stories behind the cars we buy and sell, share the details that make each one special, and ultimately make buying or selling through Brittle feel more personal, transparent, and enjoyable.”
Before joining Brittle Motor Group full-time, Jenson gained experience across the technology and communications sector, working across a wide variety of areas such as global account management, mobile propositions, and cyber security transformation. This provided a strong grounding in strategic growth, business transformation, and data-led decision making, experience that now shapes his approach to modernising the Brittle business. It’s a blend of corporate discipline and automotive passion that underpins the vision behind JEN50N. And while Jenson’s passion for the 911 is unmistakable, the ambition behind JEN50N extends far beyond a single marque, celebrating all great cars, from timeless icons to cutting-edge performance models.
Honouring the Past, Driving the Future
Built on decades of trust and expertise and driven by a renewed commitment to innovation, the partnership between Brittle Motor Group and JEN50N marks the start of a new era; one that respects where the business has come from, but is unafraid to reimagine where it’s going next.
“We’re not changing who we are; we’re evolving,” says Richard. “It’s still about passion, detail, and doing things properly. But now we’re ready to tell that story to the world in a new way.”
From the iconic Porsche 911 964 Jubilee, meticulously restored over several years with Brittle’s trademark precision and “only the best will do” mindset, to the latest modern performance and luxury models, the message is clear: the Brittle Motor Group story is far from finished. It’s simply shifting into its next gear.
The road ahead is clear, same values, new energy, and an unwavering commitment to excellence.
About Brittle Motor Group
Founded over 25 years ago by Richard Brittle, Brittle Motor Group is a family-run prestige dealership specialising in performance and luxury marques including Land Rover, Range Rover, Bentley, Mercedes-Benz, Rolls-Royce, and Porsche. Known for integrity, customer care, and a reputation built on trust, BMG continues to be a leading name in luxury automotive retail.
About JEN50N, The Porschaser
JEN50N represents the next generation of the Brittle family business, combining modern storytelling, digital engagement, and a deep passion for Porsche and performance motoring. The Porschaser is both a mindset and a movement, dedicated to celebrating exceptional cars and the people who love them.
